Clutch Cafe

BRAND IDENTITY, SIGNAGE.

In 2018 Clutch Magazine Japan opened their flagship store, Clutch Cafe, set over two floors of a stunning Grade 2 listed building in London’s Fitzrovia district. Tasked with the identity and signage, Luminor created a hand-lettered logotype for the website, packaging, business cards and coffee cups. The fascias featured custom lettering with directionally burnished gold leaf as well as the main windows in mirrored 24crt gold leaf.