The Grand Exhibition of the Pre-Vinylite Society: An 18th Century Revival is a sign painting exhibition presented in alliance with London Letterheads. The show directly references an exhibition of signs that took place in London in 1762. The original Grand Exhibition of the Society of Sign Painters opened on April 22, 1762 on Bow Street, Covent Garden. The exhibition was a satirical display of pictorial signboards, some painted specifically for the show (purportedly by William Hogarth) and some taken clandestinely from the city streets in the aftermath of a city-wide sign ordinance which required all projecting signs to be removed.
One of the few surviving objects from this exhibition is its companion catalogue, which playfully and often facetiously describes the pictorial signs for the 18th century viewer. For our Grand Exhibition of the Pre-Vinylite Society, the artists work directly from the 1762 catalogue to translate the descriptions into contemporary lettering and pictorial styles. Each artist interprets a description from the original catalogue by lettering it verbatim, rendering it pictorially, or by utilizing both techniques.
While this exhibition references 18th century British signs, it is not a replication or reenactment of the 1762 Grand Exhibition. Instead, this show is a contemporary interpretation, or “revival,” of the historic event. In the 256 years since the men behind the Society of Sign Painters used the medium of sign painting to express their varied views on 18th century London life, sign making has remained an integral method of public expression and demonstration. Our Grand Exhibition of the Pre-Vinylite Society is a celebration of 21st century sign painting as told by a global community of sign painters, using the historic occasion in 1762 as inspiration for their work.
Liane Barker / Brush and Pen Studio
Jakob Engberg / Copenhagen Signs
Suzy Currell / Muddy Creek Signs
Shelby Rodeffer / Finer Signs
Alice Mazzilli / The Brushettes
Joby Carter / Carters Steam Fair
James Cooper / Dapper Signs
Dan Luckin / Dan's Hand Painted Signs
Christin Louth / The Brushettes
Tom Collins / Hand Painted Signs Limerick
Vanessa Power / Signs of Power
Damon Styer / New Bohemia Signs
Jack Hollands / Signwriting Jack
Alex May Hughes
Ged Palmer / The Luminor Sign Company
Miranda Ensink / Amsterdam Sign Painters
Josh Luke / Best Dressed Signs
Hana Sunny Whaler
Tobias Newbigin / Newbigin Signs
Andrew Wright / C&P Graphics
Anna Frederick & Craig Winslow